Managing Growth - Land Use and Community Engagement

The Art of Persuasion: Mastering Strategic Storytelling for Renewable Energy Advocacy

Tuesday, September 10, 2024

11:00 AM – 12:00 PM PT

Location: 213AB, Level 2, Anaheim Convention Center

Moderator(s)

Elizabeth Mathis (they/she)

Manager of Advocacy
Smart Electric Power Alliance (SEPA)
Arlington, Virginia, United States

Panelist(s)

Julia Leopold (she/her/hers)

Associate Director of Communications, Renewable Energy Policy
The Nature Conservancy
Montpelier, Vermont, United States
Bradley S. Pischea (he/him/his)

National Director
Land & Liberty Coalition
Fort Myers, Florida, United States
Julia Poska (she/her/hers)

Marketing & Communications Manager
Lightsource bp
San Francisco, California, United States
Stephanie Zawistowski (she/her/hers)

Director of Grassroots Engagement & Political Organizing
Solar Energy Industries Association
Washington, District of Columbia, United States

This session will demonstrate the transformative potential of coordinated storytelling in shaping public perception by introducing strategies for effectively communicating and engaging hard-to-reach communities, from grassroots activists to commercial off-takers. During this session, attendees will gain insights into powerful messaging frameworks applicable to diverse communities, empowering attendees to craft compelling narratives that resonate and inspire action. Additionally, attendees will learn essential tactics for addressing misinformation and countering false narratives designed to undercut data based analysis and illicit fear based public sentiment, ensuring credibility and trust in your communication efforts